December 13th, 2008

In November of 2007, digital print provider,Graphics House, set its sights on a new market not yet penetrated through traditional marketing and advertising methods. That market was the Advertising Specialty Institute, or ASI. ASI is a national leader in uniting print brokers, advertising agencies, and print shops, with vendors of various print and promotional products.

Now, ASI members in search of large format, digital or offset printing and apparel, were introduced to GH Imaging, a vendor with an excellent product line, low prices, and outstanding customer service.The program was initiated by listing products on ASI Software for the exclusive use of ASI members. This software, called ESP, allowed potential clients to search and compare the price and other features of Graphics House goods, with those of non-member vendors. Further benefits were were realized when Graphics House listed those same goods and services on ASI's internet site, allowing end users to see Graphics House products, then they in turn, would contacted their local ASI distibutor for local purchasing.

ASI is the largest media and marketing organization serving the promotional print industry. And ASI distributors and vendors account for a large portion of estimated $16.9 billion in print and promotional products sold nationwide. By becoming an ASI member, Graphics House is now able to reach out to more than 20,000 resell firms and 130,000 independant distributors.

In the face of very challenging economic times in the United States, this is yet another example of how Graphics House is continually searching for new and inventive ways to reach potential clients and promote its vast product line.

In January of 2009, Graphics House will be attending the ASI Show in Orlando, Florida to further promote its products and services. The Orlando Show is the largets of its kind on the East Coast, and represents over $2.7 billion in industry sales. Graphics House will be using this show to unveil it's newest product, Event-Trac concrete signage.

Event-Trac is a type of vinyl specifically made to adhere to any clean, dry, concrete and asphalt surfaces. Unlike other asphalt decals, Event-Trac does not require any type of over-laminate. No laminate means a more vibrant and colorful image, and a much lower cost to the end user. The surface of Event-Trac offers a non-skid texture and is certified by the National Floor Safety Institute. It can be printed to most any size, and cut to any shape. More information about this product is available at www.Event-Trac.com.

Though only active for one year in ASI, Graphics House has developed a strong client base of ASI-related companies. Through continued marketing and advertising, the programs promises fantastic growth and will be a key component to the future success of the company.